Alana Rodriguez - Founder

Born and raised in Southern California in a large Mexican-American family, I inherited a rich Latin culture and immigrant mindset from my parents and grandparents. This heritage laid the foundation for my values: hospitality, resilience, and a passion for adventure.

I launched my career in retail operations management at 17. My journey led me through prestigious organizations including Starbucks Coffee Co., Cheesecake Factory, Pacific Dental Services, and MB2 Dental, as well as thriving local businesses. This path took me from Southern California to New York City, Washington DC, Dallas, Salt Lake City, and Tulsa. Each location brought new challenges and opportunities—completing my degree at American University, launching over 30 restaurants, conducting recruiting events at more than 30 dental schools, and managing a $35 million book of business.

Through years in diverse corporate roles, I discovered my unique combination of skills—attentive hospitality, intuitive connection, confident communication, and strong business acumen—set me apart in traditional work environments. I've honed these abilities not just for personal growth, but to better serve my clients. By quickly understanding their needs, values, and lifestyles, I create deeply aligned relationships for lasting success.

Now enjoying lots of Tempranillo while living in Spain with my cat Ahi (named after my favorite sushi), I spend my time visiting Modern Art museums in new cities, dancing at indie-alternative rock concerts, and enjoying precious moments with my niece and nephews.


Core Values

Curiosity

We have an unquenched zeal for new experiences, opportunities, communities, and perspectives.


Transparency

We earn the trust of our clients by being open and honest at every step of our partnership.


Accountability

We strive for continual growth for ourselves and our clients with an unwavering dedication to integrity.


Authenticity

We create space for clients to express their true selves, desires, and needs, leading to stronger, more sustainable connections.


Intentionality

We connect with our clients through a thoughtful, attentive, and curious lens to understand who they are and guide them to achieve their goals.

MISSION STATEMENT

Guiding clients toward their North Star.